Digital Marketing Course

SEO Course

• SEO Course Fundamentals
• Google Algorithm
• Search Operators
• Indexing, Caching
• Search Commands
• Tags that help in SEO Rankings
• Keyword Research in SEO Training
• Type of Keywords
• Keyword Research Techniques
• Google Insights/Trends
• Choose Right Keywords
• Long Tail Keywords
• Competitor Analysis
• Customer Reviews
• User Experience
• Technical Aspects
• Customer Trust
• Technical optimization

SEO On-Page Optimization

• Keywords Research & Analysis
• LSI Technique
• Initial Site Analysis
• Keywords Density
• Keywords Placement
• Keyword Stuffing
• Page Mapping of Keywords
• Title & Meta Tag Optimization
• Anchor Text
• Paragraph & Tag Optimization
• No Follow Links
• Dofollow Links
• Internal Links
• External Links
• ALT Image Optimization
• 301 Permanent Redirection
• 302 Temporarily Redirection
• Content Optimization
• H1, H2, Heading Tags
• XML Sitemap
• Html Sitemap
• Robots file
• Canonical Tag Optimization
• Checking Keywords Ranking
• 404 Error Removal & Redirects
• Footer Optimization
• Header Optimization
• Creating of Favicon
• URL Renaming / Re-writing

SEO Off Page Optimization

• Search Engines Submission
• Directory Submission
• Social Bookmarking
• Blog Commenting
• Blog Posting
• Article Submission
• Ping Submission
• Image Submission
• PPT Submission
• PDF Submission
• Profile Creation
• Business Profile Creation
• Logo Submission
• Info Graphic Submission
• Video Submission
• Free Classified Submission
• Google Map Creation
• Address Verification
• Question & Answering
• Local Business Listing
• Google Business Reviews
• Guest Posting
• Forum Postings
• Web 2.0 Submission

SEO Tools and Extensions Uses

• Google Webmaster Tool
• Google Analytics Tool
• Semrush
• Woorank
• Screaming Frog
• Mozbar
• Ahref
• Open Site Explorer
• Plagiarism Checker
• Disavow tool
• Page Speed Insight
• Google Tag Manager (GTM)
• Similar web
• Website Mobile Friendly 

SMO Course

Facebook Marketing

•  Profile Optimization
•   Creative Image
•    FB Timeline Status Posting
•          
• Facebook Insight Monitoring
•          
• Video Sharing
•          
• Post Sharing in Groups
•          
• Cover Image Creative and Upload
•          
• Group Creation
•          
• Group Join
•          
• Targeted Page Likes
•          
• Notes Posting
•          
• Call To Action Button
•          
• Facebook Review Postings
•          
• Polls Creation & Management
•          
• Deleting of unwanted spam
•          
• Traffic Monitoring Through Google Analytics
•          
• Get More Likes

Twitter Marketing 

·         Twitter Marketing

·         Twitter Profile Optimization

·         Tweets Posting

·         Cover Photo Creative and Upload

·         Targeted Twitter Followers Increase

·         Retweets

·         Background Image Creative and Upload

·         Lists Creation

·         Sponsored Tweets

·         #hashtag Trend Research

·         Tweet Engagements

·         Twitter Analytics

Linkedin Marketing

·         What is LinkedIn

·         Why to use LinkedIn

·         How to use LinkedIn for marketing?

·         LinkedIn Profile Creation

·         Linkedin Pulse Posting

·         Linkedin Post Sharing

·         LinkedIn Company Pages for marketing

·         What is Company Page

·         Importance of Company Page

·         How to set up company page

·         Post Sharing in Groups

·         Company Page Follower Increase

·         Important Tips for successful LinkedIn marketing

·         LinkedIn Groups

·         LinkedIn Generate High Quality Leads

·         LinkedIn Analytics

·         Company Page Follower Increase

YouTube Marketing

 

·         Video SEO Optimization

·         What is Youtube?

·         Why YouTube is important for a business?

·         YouTube Videos Affects your business

·         Creating an Account

·         Setting Up a YouTube Brand Account

·         Manage Permissions

·         Create a storyboard and write the lines

·         Decide on additional multimedia elements

·         Tips for Shooting Quality Video

·         Determine the video length

·         Introduce motion

·         Use a good microphone

·         Category

·         Types of YouTube Videos to Create

·         Customer testimonials

·         Explainer and tutorial videos

·         Thought leader interviews

·         Project reviews and case studies

·         YouTube Live

·         Video blogs

·         Event videos

·         YouTube Tools and Software

·         Watermarks

·         Music & Sound Effects

·         Title

·         Description

·         Tags

·         Thumbnail

·         SRT Files (Subtitles & Closed Captions)

·         Cards and End Screens (Annotations)

·         Playlists

·         Video Marketing

·         Video Social Media

·         Blog Posts and Website

·         Email

·         Title & Meta Tag Optimization

·         Engage With Viewers

·         YouTube Analytics

·         Watch Time and Audience Retention

·         Traffic Sources

·         Demographics & Engagement Reports

PPC Training

·         Introduction of Google AdWords

·         Understanding Advertising Goals

·         Keyword research

·         Creating campaigns and ad groups

·         Bidding Strategy

·         Campaign Optimization

·         Campaign reporting

·         Billing & Accounts

·         Display Advertising Module

·         Search Advertising Module

·         Campaign Designing

·         Adwords Campaign Optimization

·         Mobile Advertising Module

·         Re-Targeting Module

·         Keyword Planning for Paid Marketing

·         On page Optimization for Paid Marketing

·         Landing Page Creation

·         Ad Making Strategies

·         Video Advertising Module

·         Conversion Tracking

·         Conversion Optimization

·         Learn Re-Marketing Concept

·         Ad Extension: Sitelinks, Call, Callout etc.

·         How to add negative keywords

·         Adwords Search Media Plan

·         Adwords Display Media Plan

·         Adwords YouTube Media Plan

·         Geo targeting of Ads

·         Adwords Reporting & Analytics